Industry insight

How can you avoid bad radio promotion companies and spend your promo budget with the right radio promoter?

This articles gives you 10 pointers to help you with this. 

Airplay is one of the most important things for your career as an artist, but at the same time it’s also one of the hardest things to accomplish. In this article we'll explore the most common paths artists and labels are using to get airplay for their tracks. Some are roads to success, others not so much. 

Radio promotion is an essential tool to grow your fanbase and to build a solid career as an artist. Most labels know this all too well and spend a large portion of their promo budget on a radio promoter. In this article we’ll review the way traditional radio promo works and what the benefits of digital radio promotion are.