Whether you're just starting out with your online radio station or are expanding the music library for your weekly program, it's important to know what's going on with artist royalties. The world of royalties can be confusing at times, how and when does a radio station need to pay royalties?
Radio promotion is an essential tool to grow your fanbase and to build a solid career as an artist. Most labels know this all too well and spend a large portion of their promo budget on a radio promoter. In this article we’ll review the way traditional radio promo works and what the benefits of digital radio promotion are.