Using fresh music as the primary vehicle, the Pure Persuasion Project was created in 2019 to rekindle the courage that got us through any adversity. The core theme of the project is that rather than giving in to a sense of hopelessness, the music of Pure Persuasion Project featuring a number of guest artists, reminds the listener to tap into that inner source of strength and courage that has become dormant, overshadowed by many years of anxiety, depression, setbacks, negative destructive thoughts, etc., and step up to reclaim that fearless determination to change now, starting with the Pure Persuasion from within.