Born and raised in East Oakland California, from a young child Finito Beñz was always musically advanced and it shows today in his unique sound and in his unique approach to the entire industry. Raised by his family that is originally from Louisiana but moved to Oakland California before he was even born, this upbringing directly influenced Finìto Beñz receiving support from his family is what shaped him into the man and the sound that is now and current. In short, by studying what the radio directors keep in rotation, Finìto Beñz was able to Mastermind the commercial sound of the radio.