Meet Los Angeles, CA based hip hop, rap artist Crunch. Crunch is striking a nerve in the music industry with his very eclectic releases that have garnered him quite a bit of independent success. His album “Lethal” and lead single“Twerk & Roll'' was released on July 22nd, 2020 to all major streaming platforms. A music video for the was released on July 25th, 2020.

Crunch was born Carlos White on December 8th. He was born in Mississippi but his mother quickly relocated to Los Angeles. He credits his family and the music they played in the household as a strong influence on his decision to be a musician. As early as 12 years old he knew he wanted to pursue music professionally. At the age of 12, he obtained a manager named Steve Freedman.

He credits Steve Freedman as one of two managers who gave him his start professionally. The other manager who helped him get his start was PB Floyd, his second manager. PB Floyd helped him release his first single ‘Turn It Up’. The single was released when he was 28 years old. The single was selected to be on the soundtrack of a European movie.

Crunch attended Commonwealth Avenue Elementary, Los Angeles Center For Enriched Studies for middle school and James Monroe High School. Looking to perfect his craft and his skills as a recording engineer, he also attended Los Angeles Recording where he received an Associates In Audio Engineering.